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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/684ee20a5635182fe9f704f0/2e6c036c-194b-437f-8ba1-6188a4b4b89e/Why+content+localisation+is+important.jpeg Our Blog - Your Website Speaks English — But Do Your Customers? So while your English-only website might feel crystal clear to you, for potential customers in places like France, Japan or China, it could feel distant or confusing. 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