Why You Need Translations — Even If You Think You Don’t
Written by: Sarah
Pretty obvious that we’d have this opinion, isn’t it 😉
But can translations change the game for your brand? Talking someone else’s language (literally) is where it’s at, and where it’s always been. So, what’s in this for you?
The world is your market
Even if your business is based in one city, the internet doesn’t have borders. You might already have people from different countries checking out your website or social media. If your content is only in English (or just one language), you're basically saying “Hey, thanks but we’re not really talking to you.”
Imagine how much more welcoming it would feel if your site said, “We’ve got your language - come on in.”
More languages = more customers
This is simple. If more people can understand what you’re selling, more people are going to buy. People are way more comfortable making purchases in their native language. Would you confidently buy something if the product info was in a language you barely understand? Probably not.
It also shows basic respect for your customer. Show them that you’ve got them.
SEO loves it
Multilingual websites can rank better in search engines around the world. That means more people finding you, clicking your links, and checking out your stuff. Basically: better visibility = more traffic = more sales.
Translations aren’t just words, they’re strategy
Good translation is about tone, culture, and context. 👏 It’s making sure your message still hits the mark even when it’s in another language. It’s the difference between “nice try” and “nailed it.”
Whether you're dreaming of international expansion or just want to connect better with the community around you (hello, local customers who speak different languages!), translations help you meet people where they are.
So, if you're serious about levelling up your business, maybe it's time to say hola, bonjour, or 你好 to your next customer – and to us.